My Protein

Myprotein is a UK-founded sports nutrition and wellness brand, established in 2004, that has grown to become one of Europe’s leading online nutrition retailers. Now owned by THG (The Hut Group), Myprotein offers a wide range of products including whey and plant-based proteins, creatine, pre-workouts, vitamins, high-protein snacks, and activewear. The brand operates in over 70 countries and is known for its focus on quality, affordability, and inclusivity, with products catering to various dietary needs such as vegan, vegetarian, dairy-free, and gluten-free. In recent years, Myprotein has undergone a full rebrand—updating its packaging, logo, and product categories—to modernise its identity, reduce environmental impact, and make it easier for customers to find the right supplements for their fitness journey.