The Pink Stuff

The Pink Stuff is a UK household cleaning brand famous for its “Miracle Cleaning Paste” which rose to prominence thanks to its strong performance against tough stains and its viral presence on social media. Its roots go back to the 1930s under the name Chemico Household Cleanser, and over time it evolved to be known by consumers simply as “The Pink Stuff.” The product has since been developed and expanded under Star Brands, and is now part of a larger product family that includes cream cleaners, multi-purpose sprays, foams, disinfectants, and other specialist cleaners.

The Pink Stuff’s mission is to offer effective, high‑performance cleaning products that are still relatively kind: they are cruelty‑free, many items are vegan‑friendly, and they work to make packaging recyclable wherever possible. Its formulas are mildly abrasive and designed for use on many hard surfaces, though because of that abrasion they recommend careful use on delicate finishes and always spot‑testing first. The brand has become a household staple thanks to its bold packaging, fruity scent, satisfying cleaning results, and the belief that cleaning chores can be transformed with a paste that “works magic” without resorting to harsh chemicals.